About This Trend
McDonald is a fast-food restaurant chain
According to TheStreet, McDonald's CEO recently responded to customer outrage over high prices, citing a key pricing decision that customers may not like. This comes in the context of the company's efforts to claw back its value edge, as reported by WSJ. The company has also made recent menu changes, such as the return of the Snack Wrap, which has been covered in various media outlets. A viral Instagram challenge where participants only ate McDonald's for an entire day has also contributed to the trend. Additionally, a YouTube video ranking the McDonald's breakfast menu has garnered attention. McDonald's has staked its name on affordability since its invention by Richard and Maurice McDonald in 1948, which makes recent price increases all the more notable. A recent article from TheStreet highlights this shift in the company's pricing strategy.