About This Trend
AISSIAM is a Thai event organized by AIS, a telecommunications company, and BILLKIN, a popular Thai celebrity.
According to various sources, AISSIAM is trending due to its exclusive opening event, THE PLAYHOUSE WITH PURPOSE, which took place on July 22, 2025, at Siam Square Soi 7. The event featured BILLKIN and other celebrities, and was heavily promoted on social media platforms such as Instagram and Facebook. A viral Instagram reel by AISSIAM's official account further boosted the event's popularity, resulting in widespread online engagement and discussions.