About This Trend
2BRO. is a popular Japanese gaming YouTuber group known for their entertaining content and large fanbase.
According to news.denfaminicogamer.jp, 2BRO. has launched a collaboration campaign with the Japanese convenience store chain Lawson, starting on July 22. The campaign includes visual sheets distribution and store decorations featuring the group members in formal and casual attire. Fans can participate by following Lawson's official X account and commenting with the hashtag #ローソン2BRO for a chance to win a ¥10,000 gift card. This is the second collaboration between 2BRO. and Lawson, following the success of the first campaign. The timing of the campaign aligns with the group's growing popularity and Lawson's strategy to engage younger audiences. Read more about the campaign details and fan reactions.