About This Trend
ちゃんちゃんこ is a traditional Japanese garment, specifically a type of kimono, that has seen a surge in popularity, particularly among men.
Why is it trending? The trend is driven by its cultural significance in celebrations such as 還暦 (kanreki) and 百寿 (hyakuju), where red ちゃんちゃんこ are traditionally worn. Additionally, the rise of social media platforms like Pinterest has highlighted the garment's unique designs and versatility, with many users sharing ideas for both traditional and modern stylings. The availability of affordable materials from 100-yen shops has also made it easier for people to create or purchase ちゃんちゃんこ, contributing to its widespread adoption. Furthermore, the introduction of functional versions, such as heated ちゃんちゃんこ, has appealed to those seeking both cultural authenticity and practicality.