About This Trend
Pokémon is a popular Japanese media franchise managed by The Pokémon Company.
According to Famitsu, a series of new Pokémon games and updates have been announced, including Pokémon Legends Z-A and Pokémon Friends, a brain training game. The announcements were made during the Pokémon Presents event on July 22, 2025. A feature article provided coverage of the event and its viral reception.