About This Trend
幸福の日 is a commemorative day in Japan celebrated on May 29th. The day is derived from the Japanese wordplay where the date '5/29' (May 29) phonetically resembles the word 幸福 (happiness).
The trend is currently popular as people reflect on personal happiness and share their thoughts on social media. It is also promoted by companies offering special gifts and services related to well-being and celebration.