About This Trend

鯉のぼり (Koinobori) is a traditional Japanese carp-shaped banner displayed during Children's Day (Kodomo no Hi) to symbolize the healthy growth and courage of children.

The trend is currently surging due to the upcoming Golden Week holidays in Japan, where families are actively purchasing and displaying 鯉のぼり for festive decorations and participating in related events like the 大谷鯉のぼりミニフェスティバル. .

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