About This Trend
바로 선물 is a Korean term that translates to 'direct gift' or 'immediate gift', which refers to the act of giving a gift directly or immediately to someone. It can also refer to a gift-giving service or a website/platform that allows users to send gifts directly to recipients.
The term 바로 선물 is trending due to the increasing popularity of online gift-giving services and platforms, such as 바로선물.com, that allow users to send gifts directly to their loved ones, and various companies like BHC and Coupang offering gift options for their customers. .