About This Trend

새대가리 is a popular South Korean internet slang, roughly translating to "new failure" or "new loser". This term refers to individuals, often in their 20s and 30s, who have given up on social expectations of success, such as getting a high-paying job, getting married, or accumulating wealth, and instead embracing a more carefree and relaxed lifestyle.

This trend is currently popular on social media as it resonates with many young people who are feeling disillusioned with the traditional notion of success and are seeking a more authentic and fulfilling way of living.

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