About This Trend
Bharti Airtel has partnered with Perplexity to offer a free 12-month subscription of Perplexity Pro to its 360 million customers.
Why is it trending? The partnership provides customers with access to premium AI-powered search tools, valued at ₹17,000. This move is seen as a strategic effort by Airtel to enhance customer benefits and stay competitive in the telecom and tech space. The offer is available through the Airtel Thanks app, making it easily accessible. The collaboration with a US-based AI company has drawn significant attention in the market.