About This Trend
Charm refers to a power of pleasing or attracting, as through personality or beauty, and can also describe a small ornament or trinket, often used in jewelry.
The term charm is currently trending due to the recent release of various charm bracelets and charms by different brands, featuring unique designs and materials, such as sterling silver and hand-applied enamel, which are attracting consumers looking for personalized and stylish jewelry pieces.